Conversion Rate Optimization (CRO) for Hospitality & Travel
Multi-location brands that need to own the direct channel. On-site experimentation and landing-page optimization — from research backlog to statistical rigor to shipped wins. For Hospitality & Travel teams, we run Conversion Rate Optimization (CRO) as a senior-led engagement — Research-backed hypotheses, designed for the metric they own. Tested with statistical rigor, shipped with conviction.
Conversion Rate Optimization (CRO) for Hospitality & Travel teams is a senior-partner-led data engagement — a/b testing as a system, not a series of bets. Built to move pipeline and retention, not vanity metrics.
Conversion Rate Optimization (CRO) is built for Hospitality & Travel teams that need pipeline they can forecast. On-site experimentation and landing-page optimization — from research backlog to statistical rigor to shipped wins. Research-backed hypotheses, designed for the metric they own. Tested with statistical rigor, shipped with conviction.
The engagement follows a clear progression: we begin with Research — Funnel analytics, heatmaps, session replay, and customer interviews.. then Hypothesize — Prioritized backlog of CRO tests with ICE scoring.. then Design — Wireframes, design, copy, and dev — owned end-to-end.. then Test — A/B and multivariate with statistical rigor and pre-registered hypotheses.. and close with Ship — Promote winners, retire losers, codify learnings..
Deliverables include CRO research (analytics, heatmaps, session replay, surveys), Prioritized experiment backlog, Landing pages + on-site templates.
For Hospitality & Travel teams, the outcomes we target are: Edge-rendered sites with sub-1.5s LCP. GBP and review strategy at portfolio scale. Direct booking engine that outperforms OTAs.
- OTA dependency and high commission
- Fragmented GBP and citations across properties
- Slow, brochure-style sites
- Edge-rendered sites with sub-1.5s LCP
- GBP and review strategy at portfolio scale
- Direct booking engine that outperforms OTAs
- CRO research (analytics, heatmaps, session replay, surveys)
- Prioritized experiment backlog
- Landing pages + on-site templates
How we run it, step by step.
Research
Funnel analytics, heatmaps, session replay, and customer interviews.
Hypothesize
Prioritized backlog of CRO tests with ICE scoring.
Design
Wireframes, design, copy, and dev — owned end-to-end.
Test
A/B and multivariate with statistical rigor and pre-registered hypotheses.
Ship
Promote winners, retire losers, codify learnings.