Ten stages. One chain. Aligned with Kotler.
A 10-stage engine synthesized from Halbert to Hormozi, aligned with Kotler's principles of marketing management. Each stage's output is the next stage's input. Skip one — especially MARKET or OFFER — and the chain breaks.
MARKET → SCALE. One chain.
MARKET
Kotler Ch. 4Find the starving crowd
AWARENESS
Kotler Ch. 15Meet them where they are
VOICE
Kotler Ch. 10Speak their exact words
DESIRE
Kotler Ch. 11Channel it, don't create it
OFFER
Kotler Ch. 14Make it irresistible
COPY
Kotler Ch. 18Headline is 80% of it
PROOF
Kotler Ch. 22Test the appeal
MEASURE
Kotler Ch. 23Judge by revenue
JOURNEY
Kotler Ch. 5Route the ascension
SCALE
Kotler Ch. 8Scale + retain
Three constraints, not aspirations.
Revenue, not vanity
Followers are vanity. Likes are vanity. Impressions are vanity. We optimize for revenue, pipeline, and payback period. Every metric we report ties to a dollar outcome. If it doesn't, we don't report it.
Publish the pricing
We publish our pricing publicly. Not because we're cheap — because we're honest. If you can't find the price on the website, you're being sold, not consulted. Three tiers, transparent ranges, no 'contact for pricing' theater.
Ship, then harden
We ship in weeks, not quarters. A live system with rough edges beats a polished storyboard every time. The Hub ships, measures, and hardens in production — not in a deck. Speed is a feature.
Forecasts with owners and exit criteria.
These are methodology-based estimates of what the engagement model is designed to deliver — not guaranteed past-client results. The plan names the metric, the owner, and the day-90 exit criteria before work starts.
90-day plans
Forecast-backed 90-day plans with named owners — the model that's driven 60+ brand engagements (brandsScaled: 60+).
Built to recover spend
Built for <6mo median payback on acquisition spend (paybackMedian: <6mo, canonical brief).
What ships in 90 days
- Clean server-side attribution that survives iOS
- Creative matrix shipping weekly iterations
- Lifecycle that compounds LTV quarter over quarter
Built and live in 45 days — or you don't pay for month four.
We ship in weeks, not quarters. A live system with rough edges beats a polished storyboard every time. If we miss the 45-day mark, month four is on us.