BAZventures vs an in-house growth team
When it's cheaper to rent senior judgment than to hire it — and the hidden cost of building the team too early.
Hiring a full growth team is a $600K+ annual commitment before a single campaign runs. For most companies between $2M and $50M ARR, that team is also underutilized: you don't need five specialists every week, you need one senior operator who knows which specialist to pull in.
An in-house team wins on context and continuity. It loses on breadth of repetition — a senior agency has shipped the same playbook across 60+ brands and sees the pattern you can't from inside one company.
The honest answer is usually both, in sequence: rent the judgment first to find the model, then hire the team to run it. Hiring before the model exists just scales the confusion.
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