Marketing, sales, and finance — one closed loop.
The Hub is the operating system under everything I ship for clients. Lead scoring, sales cadences, attribution, the daily industry brief, and a triangle loop that scores, routes, sequences, and closes — every 60 seconds, without a human in the chain.
Built for operators, not for show.
Six systems, one triangle. Each one ships a real outcome — pipeline, deals, intelligence — and they feed each other so the next run is smarter than the last.
Autonomous lead loop
Every contact is scored from touchpoints, routed into the right cadence, stepped through, and re-scored — every 60 seconds. No "did the SDR see this?" Slack messages.
Marketing Dive, ingested daily
Daily journalism from the marketing industry, cached into the Hub, tagged by topic and format, ready for the Triangle to cite when it scores.
Multi-touch attribution
Every touchpoint — paid, organic, email, sales, referral — recorded with weights so the cockpit can show which channel actually closed the deal.
Sales sequences that learn
Multi-step cadences with reply/booking probabilities tuned per segment. Pause on reply, escalate on open, stop on conversion.
Nova reasoning layer
A deterministic reasoning engine that classifies questions, pulls the right tables, and answers with sources, confidence, and next actions.
The Cockpit
Pipeline velocity, weekly wins, forecast confidence, momentum score — one screen a CMO can open on Monday morning.
Marketing ↔ Sales ↔ Nova
Three systems, one loop. Marketing scores leads. Sales sequences them. Nova reasons about both — and the whole triangle ticks on its own.
1. Score
Touchpoint weight + recency + channel mix + email engagement → 0–100 lead score.
2. Route
Score ≥ 50 → enroll into the least-loaded active sequence. Balances the queue.
3. Step
Each enrollment advances daily. Reply pauses. Booking promotes the deal to qualified.
4. Close
Negotiation deals with prob ≥ 80 auto-close as won. Stale deals auto-lost at 45d.
5. Learn
Wins feed back into Nova. Tomorrow's scoring is smarter than today's.
6. Report
Pipeline value, velocity, wins/day, loop health — one cockpit, no spreadsheets.
Open any screen directly.
The Hub is a real product running on real data. Click any of these to open the live page in a new tab.
Get a Marketing Hub proposal.
30 minutes with a senior partner. We'll review your funnel, channels, and unit economics — and show you what the Hub would do with your data.