02 · Paid

Turn ad spend into measurable profit.

Google, Meta, TikTok, LinkedIn, programmatic. Tight tracking, weekly creative iteration, no wasted impressions.

What it is

Paid search, paid social, programmatic, and connected TV — built on clean tracking, real attribution, and creative that converts.

Who it's for
  • Brands with $20K+/mo ad budget
  • DTC and lead-gen teams scaling past founder-led growth
  • B2B teams running ABM-driven paid campaigns
Deliverables

What you get, in writing.

Every Performance Marketing engagement ships a locked deliverable set — no scope drift, no surprise line items.

  • Channel mix model by stage of funnel
  • Server-side tracking + conversion API
  • Creative testing framework (40+ variants/mo)
  • Weekly iteration loops with documented learnings
  • Live dashboard + weekly exec readout
KPIs

Measured against revenue, not vanity.

$24M+
Spend managed
+62%
Avg ROAS lift
40+
Creative variants / mo
Process

How we ship Performance Marketing.

A named senior partner runs the process end to end — no hand-offs, no junior pods.

01

Audit

Tracking, attribution, creative library, and historical performance.

02

Rebuild

Server-side pixels, conversion API, clean events in GA4, dedup keys.

03

Launch

New campaigns with measurement plan and creative matrix.

04

Iterate

Weekly creative testing, budget reallocation toward winners.

05

Scale

Incrementality testing, geo holdouts, and incrementality modeling.

Proof

Recent outcomes.

Signed outcomes only

Outcomes from active engagements are shared under NDA. In the strategy call we walk through two comparable engagements scoped to your stage and channel — real numbers, named clients, with permission.

Common questions

Frequently asked.

Do you require a minimum spend?
We work best with $20K/mo+ ad budget; we will tell you honestly if less.
Who owns the ad accounts?
You do. Always. We never hold business-critical accounts hostage.
Do you do programmatic and CTV?
Yes — DV360, TTD, and direct CTV publishers with measurement baked in.
How do you measure incrementality, not just ROAS?
Geo holdouts, ghost ads, PSA tests, and MMM. We never let the platform self-reported ROAS be the only number on the table.
Related services

Often paired with Performance Marketing.

01 · Strategy

Strategy & Growth Consulting

A growth plan that survives the org chart.

View Strategy & Growth Consulting →
03 · Earned

SEO & Organic Growth

Own your demand, not rent it.

View SEO & Organic Growth →
04 · Content

Content & Editorial Engine

Editorial that moves pipeline, not just readers.

View Content & Editorial Engine →

Tell us the outcome you need.

Senior partners review every brief within 24 hours. No SDRs, no forms that vanish into a queue.