AI & Dev Tools · 02 · Paid

Performance Marketing for AI & Dev Tools

Technical buyers, technical content, new SERPs to win. Paid search, paid social, programmatic, and connected TV — built on clean tracking, real attribution, and creative that converts. For AI & Dev Tools teams, we run Performance Marketing as a senior-led engagement — Google, Meta, TikTok, LinkedIn, programmatic. Tight tracking, weekly creative iteration, no wasted impressions.

Performance Marketing for AI & Dev Tools teams is a senior-partner-led paid engagement — spend that compounds, not burns. Built to move pipeline and retention, not vanity metrics.

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Performance Marketing is built for AI & Dev Tools teams that need pipeline they can forecast. Paid search, paid social, programmatic, and connected TV — built on clean tracking, real attribution, and creative that converts. Google, Meta, TikTok, LinkedIn, programmatic. Tight tracking, weekly creative iteration, no wasted impressions.

The engagement follows a clear progression: we begin with Audit — Tracking, attribution, creative library, and historical performance.. then Rebuild — Server-side pixels, conversion API, clean events in GA4, dedup keys.. then Launch — New campaigns with measurement plan and creative matrix.. then Iterate — Weekly creative testing, budget reallocation toward winners.. and close with Scale — Incrementality testing, geo holdouts, and incrementality modeling..

Deliverables include Channel mix model by stage of funnel, Server-side tracking + conversion API, Creative testing framework (40+ variants/mo).

For AI & Dev Tools teams, the outcomes we target are: Entity and citation strategy for the new SERP. Documentation and developer content that ranks. Lifecycle that turns PQLs into pipeline.

Typical challenges
  • Zero presence in AI Overviews and LLM answers
  • Technical buyers who see through fluff
  • Product-led growth without lifecycle to match
What the engagement unlocks
  • Entity and citation strategy for the new SERP
  • Documentation and developer content that ranks
  • Lifecycle that turns PQLs into pipeline
  • Channel mix model by stage of funnel
  • Server-side tracking + conversion API
  • Creative testing framework (40+ variants/mo)
Process

How we run it, step by step.

01

Audit

Tracking, attribution, creative library, and historical performance.

02

Rebuild

Server-side pixels, conversion API, clean events in GA4, dedup keys.

03

Launch

New campaigns with measurement plan and creative matrix.

04

Iterate

Weekly creative testing, budget reallocation toward winners.

05

Scale

Incrementality testing, geo holdouts, and incrementality modeling.

Common questions

Asked about performance marketing.

Do you require a minimum spend?
We work best with $20K/mo+ ad budget; we will tell you honestly if less.
Who owns the ad accounts?
You do. Always. We never hold business-critical accounts hostage.
Do you do programmatic and CTV?
Yes — DV360, TTD, and direct CTV publishers with measurement baked in.
How do you measure incrementality, not just ROAS?
Geo holdouts, ghost ads, PSA tests, and MMM. We never let the platform self-reported ROAS be the only number on the table.
Explore

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Run Performance Marketing the senior way.

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