DTC & E-commerce growth, with senior-team execution.
Brands scaling paid + retention together, not in silos.
What we hear first.
- Rising CAC across Meta and TikTok
- iOS attribution loss and creative fatigue
- Flat LTV despite growing list size
What the engagement unlocks.
- Clean server-side tracking that survives iOS
- Creative matrix with weekly iteration
- Lifecycle flows that compound LTV
Where we create the most leverage for dtc & e-commerce.
Drawn from how we actually run engagements with this business type — not hypotheticals.
Server-side attribution that survives iOS — backed by Meta CAPI, TikTok Events API, and a single source of truth so paid signal doesn't evaporate after cookie loss (canonical methodology: 'Paid attribution after iOS').
A creative matrix with weekly iteration, not quarterly re-shoots — the rhythm that keeps ROAS up as platforms fatigue.
Lifecycle flows that compound LTV — onboarding, winback, and replenishment engineered as an asset that appreciates, not a one-off blast.
Senior-only delivery: the operator who audits your unit economics ships the fix — no junior learning on your CAC.
90-day sprints with named owners and exit criteria, so blended CAC actually drops instead of drifting.
What the model is built to deliver.
Methodology-based estimates from our 90-day sprint model and published engagement stats — not guaranteed past-client results.
Forecast-backed 90-day plans with named owners — the model that's driven 60+ brand engagements (brandsScaled: 60+).
Built for <6mo median payback on acquisition spend (paybackMedian: <6mo, canonical brief).
- Clean server-side attribution that survives iOS
- Creative matrix shipping weekly iterations
- Lifecycle that compounds LTV quarter over quarter
What we typically ship for dtc & e-commerce.
Strategy & Growth Consulting
A growth plan that survives the org chart.
View Strategy & Growth Consulting →Content & Editorial Engine
Editorial that moves pipeline, not just readers.
View Content & Editorial Engine →Conversion Rate Optimization (CRO)
A/B testing as a system, not a series of bets.
View Conversion Rate Optimization (CRO) →