DTC & E-commerce · 06 · CRO

Conversion Rate Optimization (CRO) for DTC & E-commerce

Brands scaling paid + retention together, not in silos. On-site experimentation and landing-page optimization — from research backlog to statistical rigor to shipped wins. For DTC & E-commerce teams, we run Conversion Rate Optimization (CRO) as a senior-led engagement — Research-backed hypotheses, designed for the metric they own. Tested with statistical rigor, shipped with conviction.

Conversion Rate Optimization (CRO) for DTC & E-commerce teams is a senior-partner-led data engagement — a/b testing as a system, not a series of bets. Built to move pipeline and retention, not vanity metrics.

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Conversion Rate Optimization (CRO) is built for DTC & E-commerce teams that need pipeline they can forecast. On-site experimentation and landing-page optimization — from research backlog to statistical rigor to shipped wins. Research-backed hypotheses, designed for the metric they own. Tested with statistical rigor, shipped with conviction.

The engagement follows a clear progression: we begin with Research — Funnel analytics, heatmaps, session replay, and customer interviews.. then Hypothesize — Prioritized backlog of CRO tests with ICE scoring.. then Design — Wireframes, design, copy, and dev — owned end-to-end.. then Test — A/B and multivariate with statistical rigor and pre-registered hypotheses.. and close with Ship — Promote winners, retire losers, codify learnings..

Deliverables include CRO research (analytics, heatmaps, session replay, surveys), Prioritized experiment backlog, Landing pages + on-site templates.

For DTC & E-commerce teams, the outcomes we target are: Clean server-side tracking that survives iOS. Creative matrix with weekly iteration. Lifecycle flows that compound LTV.

Typical challenges
  • Rising CAC across Meta and TikTok
  • iOS attribution loss and creative fatigue
  • Flat LTV despite growing list size
What the engagement unlocks
  • Clean server-side tracking that survives iOS
  • Creative matrix with weekly iteration
  • Lifecycle flows that compound LTV
  • CRO research (analytics, heatmaps, session replay, surveys)
  • Prioritized experiment backlog
  • Landing pages + on-site templates
Process

How we run it, step by step.

01

Research

Funnel analytics, heatmaps, session replay, and customer interviews.

02

Hypothesize

Prioritized backlog of CRO tests with ICE scoring.

03

Design

Wireframes, design, copy, and dev — owned end-to-end.

04

Test

A/B and multivariate with statistical rigor and pre-registered hypotheses.

05

Ship

Promote winners, retire losers, codify learnings.

Common questions

Asked about conversion rate optimization (cro).

What tools do you test with?
VWO, Optimizely, and in-house feature flags. We adapt to your stack.
How long until I see lift?
First wins typically in 6–10 weeks; compounding lift over 6 months.
Do you design and build variants?
Yes — we own research, design, copy, and dev end-to-end.
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Run Conversion Rate Optimization (CRO) the senior way.

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