08 · Operations

Make your stack an operating system.

CRM architecture, lead routing, attribution, and MarTech integrations — the plumbing every growth team forgets until it breaks.

What it is

CRM architecture, marketing operations, and MarTech stack engineering — HubSpot, Salesforce, Attio, plus the integrations that connect them.

Who it's for
  • B2B teams migrating CRM platforms or unifying data
  • Companies scaling past spreadsheets and Zapier chains
  • Teams needing attribution that survives a CFO review
Deliverables

What you get, in writing.

Every CRM & Marketing Operations engagement ships a locked deliverable set — no scope drift, no surprise line items.

  • CRM architecture + migration (HubSpot, Salesforce, Attio)
  • Lead routing + lifecycle stages
  • Attribution model (MTA + MMM)
  • MarTech integrations + data warehouse
  • Documentation + admin training
KPIs

Measured against revenue, not vanity.

40+
CRM migrations
92%
Avg forecast accuracy
18+
Sales hours saved / wk
Process

How we ship CRM & Marketing Operations.

A named senior partner runs the process end to end — no hand-offs, no junior pods.

01

Audit

Current CRM, data flow, lead routing, attribution, and admin hygiene.

02

Architect

Future-state CRM, lifecycle stages, and integration map.

03

Migrate

CRM migration with zero data loss and staged rollout.

04

Integrate

MarTech stack, data warehouse, attribution, and dashboards.

05

Enable

Admin training, documentation, and ongoing optimization.

Proof

Recent outcomes.

Signed outcomes only

Outcomes from active engagements are shared under NDA. In the strategy call we walk through two comparable engagements scoped to your stage and channel — real numbers, named clients, with permission.

Common questions

Frequently asked.

Which CRMs do you support?
HubSpot, Salesforce, Attio, and Pipedrive — including migrations between them.
Do you build data warehouses?
Yes — BigQuery, Snowflake, and warehouse-native tools (Hightouch, Census).
Do you handle attribution modeling?
Yes — MTA, MMM, and hybrid models tailored to your sales cycle.
Related services

Often paired with CRM & Marketing Operations.

01 · Strategy

Strategy & Growth Consulting

A growth plan that survives the org chart.

View Strategy & Growth Consulting →
02 · Paid

Performance Marketing

Spend that compounds, not burns.

View Performance Marketing →
03 · Earned

SEO & Organic Growth

Own your demand, not rent it.

View SEO & Organic Growth →

Tell us the outcome you need.

Senior partners review every brief within 24 hours. No SDRs, no forms that vanish into a queue.