07 · Lifecycle

Turn one-time buyers into recurring revenue.

Lifecycle flows, segmentation, and personalization that drive LTV — not just opens. Email, SMS, WhatsApp, and push as one system.

What it is

Email, SMS, WhatsApp, and push — engineered for retention, LTV, and reactivation across Klaviyo, Customer.io, Iterable, and HubSpot.

Who it's for
  • DTC brands scaling lifecycle revenue
  • B2B teams running nurture sequences
  • Companies recovering from deliverability issues
Deliverables

What you get, in writing.

Every Lifecycle, Email & SMS Automation engagement ships a locked deliverable set — no scope drift, no surprise line items.

  • Lifecycle program audit + blueprint
  • Flows (welcome, browse, cart, post-purchase, winback)
  • Segmentation + lead scoring
  • Email + SMS + WhatsApp production
  • Deliverability audit + repair
KPIs

Measured against revenue, not vanity.

$48M+
Revenue generated
42%
Avg open rate
97%
Inbox placement
Process

How we ship Lifecycle, Email & SMS Automation.

A named senior partner runs the process end to end — no hand-offs, no junior pods.

01

Audit

Current program, deliverability, list health, segmentation, and revenue attribution.

02

Architect

Lifecycle map: triggers, segments, channels, and personalization strategy.

03

Build

Flows, templates, copy, and creative — owned end-to-end.

04

Launch

Phased rollout with A/B tests and deliverability monitoring.

05

Operate

Weekly sends, monthly flow reviews, ongoing optimization.

Proof

Recent outcomes.

Signed outcomes only

Outcomes from active engagements are shared under NDA. In the strategy call we walk through two comparable engagements scoped to your stage and channel — real numbers, named clients, with permission.

Common questions

Frequently asked.

Which ESPs and tools do you support?
Klaviyo, Customer.io, Mailchimp, HubSpot, Iterable, and Attio.
Can you repair deliverability?
Yes — full audit, warmup, and domain strategy with documented recovery.
Do you do SMS and WhatsApp?
Yes — as part of an integrated lifecycle, not siloed blasts.
Related services

Often paired with Lifecycle, Email & SMS Automation.

01 · Strategy

Strategy & Growth Consulting

A growth plan that survives the org chart.

View Strategy & Growth Consulting →
02 · Paid

Performance Marketing

Spend that compounds, not burns.

View Performance Marketing →
03 · Earned

SEO & Organic Growth

Own your demand, not rent it.

View SEO & Organic Growth →

Tell us the outcome you need.

Senior partners review every brief within 24 hours. No SDRs, no forms that vanish into a queue.