0.6 → 2.4%
Trial → Paid
+318%
New MRR
51 → 28d
Sales cycle
The problem
Post-launch, EngageEra had 12K free signups and a 0.6% trial-to-paid conversion. The site was a brochure, not a product-led funnel — paid was buying free signups that never converted, and sales had no idea which leads were worth working.
The strategy
Replaced the homepage 'Sign up' with a 3-question context capture that scored every new signup 0–100 as a PQL. Built a 5-email activation sequence in Customer.io branched on PQL score — high-PQL leads hit sales within 4 hours. Shifted paid from signups to intent (comparison and integration queries) and rebuilt the homepage around proof and time-to-value.
The result
Trial-to-paid 0.6% → 2.4% in 6 months. New MRR +318%.
Senior people, no juniors. They shipped what other agencies only pitch.
Mira Okafor
CEO, EngageEra · EngageEra
What was in the scope
Services in this engagement.
GrowthPaidLifecycle
More case studies