1.8 → 4.6
ROAS
+212%
Revenue
↓ 58%
CPA
The problem
ViralVista was spending $80K/mo on Meta with a 1.8 ROAS and no compounding asset. Creative fatigue hit every 9 days, branded search was an afterthought, and the attribution model counted every post-iOS signal as a paid conversion — so the dashboard said one thing and the bank account said another.
The strategy
Rebuilt the creative matrix around UGC — a 14-creator pipeline, 3 hooks each, refreshed weekly. Layered a search engine to capture branded demand and stood up server-side attribution (Stape + Conversions API + first-party signals) to stop overcounting paid conversions. Added a 7-email lifecycle flow that lifted activation from 41% to 67% in 30 days.
The result
ROAS 1.8 → 4.6 in 90 days.
BAZ rebuilt our growth engine. We finally trust the numbers and the team running them.
Hala Mansour
Founder, ViralVista · ViralVista
What was in the scope
Services in this engagement.
Performance MarketingSEOContent
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