480K
Monthly organic
340+
Top-3 SERP
3.2×
Inbound pipeline
The problem
Northwind was invisible on category-defining search terms. Every signup was bought, CAC was 2.4× the industry benchmark, and the company had zero compounding asset — in-house could ship one article a week, and the previous agency delivered 12 generic posts.
The strategy
Built a 480-keyword topical map organized by intent and sized by traffic potential, then shipped a programmatic SEO engine — 1,200 templated comparison pages, each unique with real content, each linked from a hub. Added an editorial calendar with senior writers (8 long-form pieces/month, each cited by 2–3 industry publications) and a multi-touch server-side attribution model.
The result
0 → 480K monthly organic sessions in 14 months.
They turned organic into our biggest channel. No one else got close.
Daniel K.
VP Growth, Northwind · Northwind
What was in the scope
Services in this engagement.
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