DTC & E-commerce · 02 · Paid

Performance Marketing for DTC & E-commerce

Brands scaling paid + retention together, not in silos. Paid search, paid social, programmatic, and connected TV — built on clean tracking, real attribution, and creative that converts. For DTC & E-commerce teams, we run Performance Marketing as a senior-led engagement — Google, Meta, TikTok, LinkedIn, programmatic. Tight tracking, weekly creative iteration, no wasted impressions.

Performance Marketing for DTC & E-commerce teams is a senior-partner-led paid engagement — spend that compounds, not burns. Built to move pipeline and retention, not vanity metrics.

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Performance Marketing is built for DTC & E-commerce teams that need pipeline they can forecast. Paid search, paid social, programmatic, and connected TV — built on clean tracking, real attribution, and creative that converts. Google, Meta, TikTok, LinkedIn, programmatic. Tight tracking, weekly creative iteration, no wasted impressions.

The engagement follows a clear progression: we begin with Audit — Tracking, attribution, creative library, and historical performance.. then Rebuild — Server-side pixels, conversion API, clean events in GA4, dedup keys.. then Launch — New campaigns with measurement plan and creative matrix.. then Iterate — Weekly creative testing, budget reallocation toward winners.. and close with Scale — Incrementality testing, geo holdouts, and incrementality modeling..

Deliverables include Channel mix model by stage of funnel, Server-side tracking + conversion API, Creative testing framework (40+ variants/mo).

For DTC & E-commerce teams, the outcomes we target are: Clean server-side tracking that survives iOS. Creative matrix with weekly iteration. Lifecycle flows that compound LTV.

Typical challenges
  • Rising CAC across Meta and TikTok
  • iOS attribution loss and creative fatigue
  • Flat LTV despite growing list size
What the engagement unlocks
  • Clean server-side tracking that survives iOS
  • Creative matrix with weekly iteration
  • Lifecycle flows that compound LTV
  • Channel mix model by stage of funnel
  • Server-side tracking + conversion API
  • Creative testing framework (40+ variants/mo)
Process

How we run it, step by step.

01

Audit

Tracking, attribution, creative library, and historical performance.

02

Rebuild

Server-side pixels, conversion API, clean events in GA4, dedup keys.

03

Launch

New campaigns with measurement plan and creative matrix.

04

Iterate

Weekly creative testing, budget reallocation toward winners.

05

Scale

Incrementality testing, geo holdouts, and incrementality modeling.

Common questions

Asked about performance marketing.

Do you require a minimum spend?
We work best with $20K/mo+ ad budget; we will tell you honestly if less.
Who owns the ad accounts?
You do. Always. We never hold business-critical accounts hostage.
Do you do programmatic and CTV?
Yes — DV360, TTD, and direct CTV publishers with measurement baked in.
How do you measure incrementality, not just ROAS?
Geo holdouts, ghost ads, PSA tests, and MMM. We never let the platform self-reported ROAS be the only number on the table.
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Run Performance Marketing the senior way.

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