FinTech · 02 · Paid

Performance Marketing for FinTech

Trust-first growth for regulated, technical products. Paid search, paid social, programmatic, and connected TV — built on clean tracking, real attribution, and creative that converts. For FinTech teams, we run Performance Marketing as a senior-led engagement — Google, Meta, TikTok, LinkedIn, programmatic. Tight tracking, weekly creative iteration, no wasted impressions.

Performance Marketing for FinTech teams is a senior-partner-led paid engagement — spend that compounds, not burns. Built to move pipeline and retention, not vanity metrics.

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Performance Marketing is built for FinTech teams that need pipeline they can forecast. Paid search, paid social, programmatic, and connected TV — built on clean tracking, real attribution, and creative that converts. Google, Meta, TikTok, LinkedIn, programmatic. Tight tracking, weekly creative iteration, no wasted impressions.

The engagement follows a clear progression: we begin with Audit — Tracking, attribution, creative library, and historical performance.. then Rebuild — Server-side pixels, conversion API, clean events in GA4, dedup keys.. then Launch — New campaigns with measurement plan and creative matrix.. then Iterate — Weekly creative testing, budget reallocation toward winners.. and close with Scale — Incrementality testing, geo holdouts, and incrementality modeling..

Deliverables include Channel mix model by stage of funnel, Server-side tracking + conversion API, Creative testing framework (40+ variants/mo).

For FinTech teams, the outcomes we target are: Authoritative content that earns citations. CRO on regulated flows without breaking UX. Attribution that survives cookie loss.

Typical challenges
  • Category-defining SERPs dominated by incumbents
  • Trust and compliance in every piece of content
  • High-intent traffic that doesn't convert
What the engagement unlocks
  • Authoritative content that earns citations
  • CRO on regulated flows without breaking UX
  • Attribution that survives cookie loss
  • Channel mix model by stage of funnel
  • Server-side tracking + conversion API
  • Creative testing framework (40+ variants/mo)
Process

How we run it, step by step.

01

Audit

Tracking, attribution, creative library, and historical performance.

02

Rebuild

Server-side pixels, conversion API, clean events in GA4, dedup keys.

03

Launch

New campaigns with measurement plan and creative matrix.

04

Iterate

Weekly creative testing, budget reallocation toward winners.

05

Scale

Incrementality testing, geo holdouts, and incrementality modeling.

Common questions

Asked about performance marketing.

Do you require a minimum spend?
We work best with $20K/mo+ ad budget; we will tell you honestly if less.
Who owns the ad accounts?
You do. Always. We never hold business-critical accounts hostage.
Do you do programmatic and CTV?
Yes — DV360, TTD, and direct CTV publishers with measurement baked in.
How do you measure incrementality, not just ROAS?
Geo holdouts, ghost ads, PSA tests, and MMM. We never let the platform self-reported ROAS be the only number on the table.
Explore

More on FinTech.

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Run Performance Marketing the senior way.

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